Creating better places for people and business

How can places create both economic and social value to people and businesses? How do we create places people want to live in? How can the public and private sectors together move towards Creating Shared Value?

3rd of April 2019
Münchenbryggeriet
Stockholm, Sweden

Speakers at #NPBC19

Anna Gissler

Stockholm Business Region | How Stockholm is A Woman's Place

Bernie Borgeson

Edmonton Economic Development | How grassroots create an authentic, lasting and powerful global brand

Guðrið Højgaard

Faroe Islands | Creating impactful content with stakeholders and building on marketing success.

Mia Kemppaala

Polar Bear Pitching | Do exceptional things with the uniqueness of your place

Henrik Holmskov

Viborg | How can small cities attract major investments like an Apple data centre?

Luuk Helleman

The Hague | Branding is placemaking + place promotion.

Ramon Marrades

La Marina de Valencia, Spain | Making a city more attractive and profitable – the Valencia case

Petra Weslien

Truecaller | How does a company benefit from city branding

Jorick Beijer

The Class of 2020 | Co-living as a means to attract and retain talents and investments

Mariela Alfonzo

State of Place | Data-drive urban design and the triple bottom line.

Laura Kamras

Finnish Ministry of Foreign Affairs | Branding the happiest country on earth

Helena Renström

Skellefteå | Building a brand that attracts investments

Ivan Jimenez Aira

Bilbao | Digitalising talent attraction

Felix Laate

Greater Stavanger | How to reposition a region and earn a new reputation?

Anders Frølund

Aarhus University | Increasing business tourism in a win-win-win solution

Helena Nordström

Placebrander | Small and remote but world famous

Mats Hederos

Urban Escape | Creating meeting places that provide value for society and for businesses.

Lotta Andersson

Visit Stockholm | Country & Capital: better results through co-operation

Gabriella Augustsson

Swedish Ministry of Foreign Affairs | How manage one of the best country brands in the world

Elina Nurmi

Helsinki | Fireside chat: building an International House

Leonardo Ortega

Work in Estonia | Fireside chat: building an International House

Michael Persson Gripkow

Visit Sweden | Country & Capital: better results through co-operation

Pärtel-Peeter Pere

Future Place Leadership | Moderator

Previous years speakers

Jouni Eho

Kotka, Finland | Reimagining a city as the curriculum for the learning environment of the 21st Century

Claire Tan

Ministry of Communications and Information, Singapore | Destination marketing and nation branding - The Singapore Story

Erik Ruth

Nordic Surfers Sweden | Place branding through sustainable cultural events.

Lykke Geisler Yakaboylu

Visit Greenland | Using values and stakeholders to create a brand of Greenland

Moa Björnson

Træna Island & Artica Svalbard | How tiny places far away can be in the lead of innovative thinking and doing

Louise Juhl

Copenhagen Capacity | Building a leading business hub through digital marketing

Tobias Grut

Nordic Council of Ministers | Rethinking the concept of place branding

Mateu Hernández

Barcelona Global | Engaging business, civic, cultural and scientific leaders on a common strategy to promote the city.

See all previous years speakers

This is the largest annual
investment promotion,
place development and
marketing event in the Nordics.

You design
your own places.

A one day event organised for private and public professionals working with investment promotion, economic development, talent attraction and tourism. In 2017 in Helsinki we had 150 people from 13 countries. In 2018 in Copenhagen we had 210 people from even more countries!

The agenda - a practical overview with actionable lessons from best practises examples of cities, regions and countries that have done an outstanding and recognised work in making their place more attractive to their target groups and citizens.

Presented by:

Hosted by:

Program

Download Print version

09:00

Speakers of 2019

These are the speakers for the 2019 event.

Aarhus University | Increasing business tourism in a win-win-win solution

La Marina de Valencia, Spain | Making a city more attractive and profitable – the Valencia case

The Hague | Branding is placemaking + place promotion.

Faroe Islands | Creating impactful content with stakeholders and building on marketing success.

Placebrander | Small and remote but world famous

Skellefteå | Building a brand that attracts investments

Helsinki | Fireside chat: building an International House

Swedish Ministry of Foreign Affairs | How manage one of the best country brands in the world

Visit Sweden | Country & Capital: better results through co-operation

Bilbao | Digitalising talent attraction

Work in Estonia | Fireside chat: building an International House

State of Place | Data-drive urban design and the triple bottom line.

Greater Stavanger | How to reposition a region and earn a new reputation?

Finnish Ministry of Foreign Affairs | Branding the happiest country on earth

Stockholm Business Region | How Stockholm is A Woman's Place

Visit Stockholm | Country & Capital: better results through co-operation

Future Place Leadership | Moderator

Polar Bear Pitching | Do exceptional things with the uniqueness of your place

Urban Escape | Creating meeting places that provide value for society and for businesses.

The Class of 2020 | Co-living as a means to attract and retain talents and investments

Edmonton Economic Development | How grassroots create an authentic, lasting and powerful global brand

Truecaller | How does a company benefit from city branding

Viborg | How can small cities attract major investments like an Apple data centre?

Conference Kit: materials, lunch, reception.

Stay tuned for the programme!

Register to the conference!

Registration below

April 3rd
Doors open 8.00
Conference 8.45-17.00
Networking reception at 17.00

PRICE:
450 € per person
350 € per person with 2 and more people

Price includes conference materials, lunch and reception.
Price excludes VAT.

Stay tuned for the programme!

Register to the conference!

Münchenbryggeriet

Torkel Knutssonsgatan 2, Stockholm, Sweden

view location on Google maps

Creating better places for people and business

Creating better places for people and business

Speakers at #NPBC19

Anna Gissler

Bernie Borgeson

Guðrið Højgaard

Mia Kemppaala

Henrik Holmskov

Luuk Helleman

Ramon Marrades

Petra Weslien

Jorick Beijer

Mariela Alfonzo

Laura Kamras

Helena Renström

Ivan Jimenez Aira

Felix Laate

Anders Frølund

Helena Nordström

Mats Hederos

Lotta Andersson

Gabriella Augustsson

Elina Nurmi

Leonardo Ortega

Michael Persson Gripkow

Pärtel-Peeter Pere

Previous years speakers

Jouni Eho

Claire Tan

Erik Ruth

Lykke Geisler Yakaboylu

Moa Björnson

Louise Juhl

Tobias Grut

Mateu Hernández

This is the largest annual investment promotion, place development and marketing event in the Nordics.

You design your own places.

Program

09:00

Speakers of 2019

Stay tuned for the programme!

Register to the conference!

April 3rd Doors open 8.00 Conference 8.45-17.00 Networking reception at 17.00

Stay tuned for the programme!

Register to the conference!

Register

Creating better places
for people and business

This is the largest annual
investment promotion,
place development and
marketing event in the Nordics.

You design
your own places.

April 3rd
Doors open 8.00
Conference 8.45-17.00
Networking reception at 17.00