2nd of April 2020
Oslo, Norway

Creating better places for people and business

Creating better places for people and business. This conference is about making a change in places. Real changes have real impact. Who takes responsibility for making better places?

2nd of April 2020
Oslo City Hall, Bankettsalen
Oslo, Norway

Speakers at #NPBC20

Greg Clark

Keynote | Rebranding cities as the main vehicle for economic growth, innovation and fighting climate change.

Brian Twomey

Tourism Ireland | Leveraging the potential of film for tourism and economic development

Ank Hendriks

Utrecht | City branding, placemaking for a healthy city, solving global challenges

Eva Jilkén

Vi Landsbyggare | How to attract entrepreneurs to the countryside?

Inga Hlín Pálsdóttir

Promote Iceland | Beyond sustainability - making an impact with responsible tourism

Øyvind Såtvedt

Oslo Region Alliance | Motivating stakeholders in a place branding framework and creating win-win situations.

Martin Roos

Eskilstuna | The world capital of recycling

Helene Friis

Norway | The Explorer: a new country branding initiative

Siw Andersen

Oslo Innovation Week | How to use platform thinking as a way of place branding?

Katarina Thorstensson

Gothenburg | European Capital of Smart Tourism 2020  

Raymond Johansen

Oslo City | What others could learn from the European Green Capital 2019.

Laura Lindeman

Talent Boost | A unique and innovative national talent attraction management programme

Catharina Vinther Engqvist

Invest in Aalborg | How to build a Chinese-Nordic bridge against all odds

Anne Beate Hovind

Future Library | Why invest in public art, what tangible benefits it gives a city and how other cities can learn from it. 

Martin Boisen

Workshop | Place Brand Management in practice

Kjartan Slette

Unacast | Data-based urban planning, economic development and services for people.

Jennifer Vallee

CityStudio | Urban development by collaboration and giving students a new role in shaping their city

Kristofer Ågren

Telia | Data-based urban planning, economic development and services for people.

Pärtel-Peeter Pere

Future Place Leadership | Moderator

Why join the conference?
See what others say

Why join the conference?
See what others say

Previous years speakers

Anna Gissler

Stockholm Business Region | How Stockholm is A Woman's Place

Bernie Borgeson

Edmonton Economic Development | How grassroots create an authentic, lasting and powerful global brand

Guðrið Højgaard

Faroe Islands | Creating impactful content with stakeholders and building on marketing success. 

Mia Kemppaala

Polar Bear Pitching | Do exceptional things with the uniqueness of your place

Henrik Holmskov

Viborg | How can small cities attract major investments like an Apple data centre?

Luuk Helleman

The Hague | Branding is placemaking + place promotion.

Ramon Marrades

La Marina de Valencia, Spain | Making a city more attractive and profitable – the Valencia case

Petra Weslien

Truecaller | How does a company benefit from city branding

This is the largest annual 
investment promotion,
place development and
marketing event in the Nordics.

You design
your own places.

A one day event organised for private and public professionals working with investment promotion, economic development, talent attraction and tourism. In 2017 in Helsinki we had 150 people from 13 countries, 2018 in Copenhagen and 2019 in Stockholm over 220 people from even more countries!

The agenda - a practical overview with actionable lessons from best practises examples of cities, regions and countries that have done an outstanding and recognised work in making their place more attractive to their target groups and citizens.

Conference Kit: materials, lunch, reception.

Programme available here!

Register to the conference!

Registration below

April 2nd
Doors open 8.00
Conference 8.45-16.30
Networking reception at 16.30

450 € one person
350 € per person with 2 and more people

Price includes conference materials, lunch and reception.
Price excludes VAT.

Programme available here!

Register to the conference!

Oslo City Hall
Rådhusplassen 1, 0037 Oslo, Norway

view location on Google maps


Register for the event by filling out the form below

450 € per person (excluding VAT)
350 € per person with two or more (excluding VAT)
Price includes conference materials, lunch and reception.

Do you want to register more people to the conference?


I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled.


Please fill out the form below to get in touch.