How to turn the soft values of your place DNA into digital conversion and business? What gives you the competitive advantage in place branding?
March 7th, 2018
A one day event organised for private and public professionals working with economic development, communications, talent attraction, investment promotion and tourism. The speaker and participants line-up is getting larger and more international by the year, with 2017 in Helsinki having 150 people from 13 countries.
The agenda covers best practise examples of cities, regions and countries that have done an outstanding and recognised work in making their place more attractive to their target groups and citizens.
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