3rd of April 2019
Stockholm, Sweden
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Creating value for places

How can places create both economic and social value to people and businesses? How do we create places people want to live in? How can the public and private sectors together move towards Creating Shared Value?

3rd of April 2019
Münchenbryggeriet
Stockholm, Sweden

More speakers announced soon!

Anders Frølund

Aarhus University | Increasing business tourism in a win-win-win solution

Ramon Marrades

La Marina de Valencia, Spain | Making a city more attractive and profitable – the Valencia case

Helena Nordström

Placebrander | Small and remote but world famous

Michael Persson Gripkow

Visit Sweden | Effective branding with multiple stakeholders

Gabriella Augustsson

Swedish Ministry of Foreign Affairs | How manage a successful country brand

Elina Nurmi

Helsinki | Fireside chat: building an International House

Ivan Jimenez Aira

Bilbao | Digitalising talent attraction

Leonardo Ortega

Work in Estonia | Fireside chat: building an International House

Helena Renström

Skellefteå | Building a brand that attracts investments

Previous years speakers

Claire Tan

Ministry of Communications and Information, Singapore | Destination marketing and nation branding - The Singapore Story

Jouni Eho

Kotka, Finland | Reimagining a city as the curriculum for the learning environment of the 21st Century

Erik Ruth

Nordic Surfers Sweden | Place branding through sustainable cultural events.

Lykke Geisler Yakaboylu

Visit Greenland | Using values and stakeholders to create a brand of Greenland

Moa Björnson

Træna Island & Artica Svalbard | How tiny places far away can be in the lead of innovative thinking and doing

Louise Juhl

Copenhagen Capacity | Building a leading business hub through digital marketing

Tobias Grut

Nordic Council of Ministers | Rethinking the concept of place branding

Mateu Hernández

Barcelona Global | Engaging business, civic, cultural and scientific leaders on a common strategy to promote the city.

This is the largest annual 
investment promotion,
place development and
marketing event in the Nordics.


You design
your own places.

A one day event organised for private and public professionals working with investment promotion, economic development, talent attraction and tourism. In 2017 in Helsinki we had 150 people from 13 countries. In 2018 in Copenhagen we had 210 people from even more countries!

The agenda - a practical overview with actionable lessons from best practises examples of cities, regions and countries that have done an outstanding and recognised work in making their place more attractive to their target groups and citizens.

Program

Time
Theme
Read more

09:00

Speakers of 2019 – first ones announced!

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These are the speakers for the 2019 event.

Aarhus University | Increasing business tourism in a win-win-win solution
La Marina de Valencia, Spain | Making a city more attractive and profitable – the Valencia case
Placebrander | Small and remote but world famous
Helsinki | Fireside chat: building an International House
Swedish Ministry of Foreign Affairs | How manage a successful country brand
Visit Sweden | Effective branding with multiple stakeholders
Bilbao | Digitalising talent attraction
Skellefteå | Building a brand that attracts investments
Work in Estonia | Fireside chat: building an International House
Conference Kit: materials, lunch, reception.

Stay tuned for the programme!

Register to the conference!

+
Registration below

April 3rd
Doors open 8.00
Conference 8.45-17.00
Networking reception at 17.00

PRICE:
450 € per person
350 € per person with 2 and more people

Price includes conference materials, lunch and reception.
Price excludes VAT.

Stay tuned for the programme!

Register to the conference!

Münchenbryggeriet
Torkel Knutssonsgatan 2, Stockholm, Sweden

view location on Google maps

Register

Register for the event by filling out the form below

450 € or 350 € per person if 2 or more

I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled.