14th of June 2022
Host: Helsingborg, Greater Copenhagen Region


Download the full programme of the conference.

Study visits on the 15th of June

On the 15th of June – after an amazing day at the main conference the day before – we have a special programme of inspiring study visits in store, reserved to NPBC participants.


1| NPBC x IKEA  – Investment promotion

One of the study visits will be an exclusive guided tour through Helsingborg, including two special visits: Frediksdal and Drottninghög, where IKEA has set up two innovative projects.

  • One of the stops is Fredriksdalsskogen: a project that wants to explore what an alternative, sustainable society could look like and function.
  • The tour will lead us to Drottninghög , where IKEA is launching an exciting concept – DM, “Do More”, with the mission of creating a new smarter city, engaging the local community. The objective is to create a local production chain, from cultivation to marketing, to generate new jobs, encourage entrepreneurship and transform the district into an interesting destination.
  • At the end of this interesting morning, lunch will be available – of course directly made by the local community.

  • Time: 8:30-11:30 am
  • Start: Outside Radison Blu Metropol Hotel


2|Place branding Art Walk  

For the sixth year in a row, the ArtStreet HBG festival is taking place in Helsingborg.

Join an exclusive tour through the city led by Hanna Schedin Carter to learn about the artworks – including a preview of new additions! – the artists behind them and the preparations for the upcoming festival, as well as the connection between street art and place branding.

The tour will take us thorough the area Söder, where the city has also done a lot of work within placemaking.

  • Time: 10-12 am
  • Start: Outside Radison Blu Metropol Hotel


3| Digitalization in Destination Development

Helsingborg is a Nordic frontrunner in the digitalization of destination development.

In this tour, led my Madelene Hansson, we will explore Helsingborg’s work with digitalization within destination development and tourism, introducing the app “Guide Helsingborg” and the work behind it.

The tour will end at Destinationspaviljongen – a new form of tourist centre with focus on experience, that is being set up for the H22 City Expo.

Here, we will get a chance to learn about how Sembo has created a unique data driven booking technology “aiming to disrupt the full process of how package holidays are produced, booked, marketed and distributed in the future”.

Also, a representative from Helsingborg will talk about “the self-marketing destination”.

  • Time: 9:30 am
  • Start: Outside Radison Blu Metropol Hotel


4| Places, Talents and Economic development workshop

Future Place Leadership will run a workshop on how to attract and retain international talent, to identify concrete collaboration activities across regions and borders that to further develop and pilot in the fall of 2022.

The workshop will show industry trends and practical advices on how to develop the right funnel from generic awareness to niche value proposition and actual leads.

Click here to discover more.

  • Time: 10-12 am
  • Place: To Be Announced


Register here!



Please contact the project manager:

Klara Bäckström

Place Leadership Academy by Future Place Leadership


Registration for Nordic Place Branding Conference Helsingborg, Sweden. June 14th 2022.

Choose down below from different ticket options:

Regular ticket

450 €
(350 € with 2 or more tickets)


  • Live access
  • Conference session on the 14th
  • Light breakfast on the 14th
  • Lunch on the 14th
  • Study visits on the 15th
  • A 2 year free access to NPBC Digital Library
  • Material to download (presentations, brochures, keynotes, etc.)
  • Registration to the newsletter: access to handbooks and publications
  • Networking, interviews, panels of discussion
Register here

Digital ticket

350 €


  • Full streaming of talks
  • Material to download (presentations, brochures, keynotes, etc.)
  • A 2 year free access to NPBC Digital Library
  • Registration to the newsletter: access to handbooks and publications
  • Registration to online networking space
Register here

Streaming ticket

150 €


  • Special discount for students and academics
  • Full streaming of talks
  • Material to download (presentations, brochures, keynotes, etc.)
  • Registration to the newsletter: access to handbooks and publications
Register here


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