Anna is the acting CEO of Stockholm Business Region and will be opening the conference.
The best type of place branding is something that creates change and is not only focused on marketing. What is more, the best cases do something that is relevant and useful to others and not about themselves.
Stockholm brands itself by working with attracting and retaining talent by working with gender equality.
Stockholm is officially A Woman’s Place.
Why should it be harder for half of the population to fulfil their potential? To solve issues around gender equality, a city has a societal role to play. Companies at the same need talent and want to be more productive. Being able to attract and retain women gives them more talent and makes collectives more diverse and effective. That is why Stockholm has started a programme that helps companies to be a better place for women (and thereby, for all) to work at. Those that qualify, get co-marketing benefits. Those that don’t, get trainings and guidance from the city in this unique Private Public Partnership.
Stockholm markets itself by doing things. Action is based on values. As all northerners, they prefer action over words which is why their communication reflects nothing but the true DNA of Stockholm.