Bård is a ..." /> Bård Jervan - Nordic Place Branding Conference
14th of June 2022
Host: Helsingborg, Greater Copenhagen Region
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Bård Jervan

Bård is a Senior Partner in Mimir AS, Norway´s leading tourism development consultancy.
He was deeply involved in the making of the new Norwegian Tourism Strategy 2030 called “Big impact, small footprint”, which was delivered to the Government from the Tourism Industry in April 2021.

Why did Norway need a new national strategy?
Tourism is important to Norway for many reasons: regional development, employment, value creation, exports and sustainability.
The tourist industry results in major ripple effects and value creation opportunities in other industries.
The tourism of tomorrow must adopt a win-win perspective, adding positive value for industry stakeholders, visitors, local communities, residents and our planet.

In his presentation Bård will give more insight into why and how they worked with the goal “Attractive communities and happy residents” and how it also relates to the conference theme.
One of the findings in the strategy work is that the potential in using well planned and well developed tourism as an important “ingredient” in place attractiveness is undervalued.
We can see in several places in Norway, i.e. in Lofoten, that the attractiveness of these islands are higher than in the region as a whole. Measured by increased population and i.e. talent attraction effects.
One of the tasks in the “follow up” work on the national strategy is to bring tourism higher up on the agenda on how to develop attractive communities. And show how this can be done by involving the tourism sector and what kind of impact it gives. This also means that the tourism industry needs to come out of its own “bubble” and engage itself in these issues.

Bård will talk about how the local tourism sector needs to be invited into plans and projects with the aim of developing place attractiveness and better places to live and work.

 

 

 

 

Bård Jervan,
Mimir AS | Norway's National Tourism Strategy

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Registration for Nordic Place Branding Conference Helsingborg, Sweden. June 14th 2022.

Choose down below from different ticket options:

Regular ticket

450 €
(350 € with 2 or more tickets)

Includes:

  • Live access
  • Conference session on the 14th
  • Light breakfast on the 14th
  • Lunch on the 14th
  • Study visits on the 15th
  • A 2 year free access to NPBC Digital Library
  • Material to download (presentations, brochures, keynotes, etc.)
  • Registration to the newsletter: access to handbooks and publications
  • Networking, interviews, panels of discussion
Register here

Digital ticket

350 €

Includes:

  • Full streaming of talks
  • Material to download (presentations, brochures, keynotes, etc.)
  • A 2 year free access to NPBC Digital Library
  • Registration to the newsletter: access to handbooks and publications
  • Registration to online networking space
Register here

Streaming ticket

150 €

Includes:

  • Special discount for students and academics
  • Full streaming of talks
  • Material to download (presentations, brochures, keynotes, etc.)
  • Registration to the newsletter: access to handbooks and publications
Register here

Contact

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