Guðrið is the CEO at Visit Faroe Islands.
What to do if you people do not even know that you exist? Sure, people can Google. But what if you are not even on Google Maps?
Then you put yourself on Google Maps yourself. That is exactly what Faroe Islands have done and fabulously so. They created Sheep View by strapping cameras on sheep and that caught everyone’s attention. But how to build something sustainable on such momentum?
According to Guðrið, social media gives a lot of potential for small places even in the noisy marketplace. You need a creative idea, uniqueness and results, to prove that your approach works and to be able to build on it. What they did next, was translating Faroese for Google Translate together with local people.
Guðrið has an MBA in Marketing & Communication. She’s worked at Visit Denmark and as a marketing director at Visit Stockholm. Since 2012 she has been working at Visit Faroe Islands. The latter has earned her the Cannes Lion awards and World Media Awards two years in a row (Travel & Tourism category) amongst many other awards. Guðrið was recently listed on the “Politico 28” list for 2019, who the highly renowned media house, Politico, claims are ”shaping, shaking and stirring the future of Europe”.
Guðrið will talk about how to create relevant content, how to work with stakeholders and build on marketing success.