Guðrið is the CEO at Visit Faroe Islands. She has been selected by Politico as one of the 28 people most likely to “shape the world in 2019.
What to do if you people do not even know that you exist? Sure, people can Google. But what if you are not even on Google Maps? Then you put yourself on Google Maps yourself. That is exactly what Faroe Islands have done and fabulously so. They created Sheep View by strapping cameras on sheep and that caught everyone’s attention. Google, sorry – Faroe Islands Translate was another one. But how to build something sustainable on such momentum?
What if you do all that? How do you keep on innovating? Pause for thought and close the island for maintenance: that is exactly what Faroe Islands did in February as their latest innovation. As the Guardian reports: Faroe Islands will be closed to tourists – except 100 volunteers – for a weekend in April as part of a campaign to promote tourism and sustainability. The idea (more information at preservefaroeislands.com) is that tourists and locals collaborate on marking paths, creating signs and improving access to beauty spots that have become a success on Instagram.” Read more about the initiative here.
According to Guðrið, social media gives a lot of potential for small places even in the noisy marketplace. You need a creative idea, uniqueness and results, to prove that your approach works and to be able to build on it. What they did next, was translating Faroese for Google Translate together with local people.
Guðrið has an MBA in Marketing & Communication. She’s worked at Visit Denmark and as a marketing director at Visit Stockholm. Since 2012 she has been working at Visit Faroe Islands. The latter has earned her the Cannes Lion awards and World Media Awards two years in a row (Travel & Tourism category) amongst many other awards. Guðrið has been listed on the “Politico 28” list of people who in 2019 will be “shaping, shaking and stirring the future of Europe”.
Guðrið will talk about how to create relevant content, how to work with stakeholders and build on marketing success.