Host this year: Oslo, Norway

Helena Nordström

Helena is a TedX talker, the CEO of Placebrander and a place marketing professional.

Being a small place that is difficult to reach and is far away from the big cities need not be a complete disadvantage. Helena Nordström has worked with several inspiring places that have managed to turn a disadvantage into an advantage.

Helena is a TEDx speaker, author and entrepreneur who, in 2004, whose interest in place branding was sparked when she went to New York to study how Sweden is being marketed abroad.

She was a Marketing Manager at Destination Jönköping before she founded Placebrander – and has since then worked with 40ish local, regional and national places. Helena is passionate about small places with challenges that put the creativity to the test.

She will describe trends and success factors in place marketing and give you inspiring insights – before you go home and make a difference with your place.

Helena will talk about how several small places have made big things that stand out in the crowd.

Helena Nordström,
Placebrander | Small and remote but world famous


Register for the event by filling out the form below

450 € one person
350 € per person with 2 and more people

Price includes:
1) conference materials
2) lunch
3) a two year free access to Nordic Place Branding Digital Library – a collection of recorded presentations from NPBC presentations since 2019
4) “White Paper on Place Branding” by September.

Price excludes VAT.

Do you want to register more people to the conference?


I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled. Should the Covid-19 situation persist and the conference in Oslo on November 26th cannot be held in the physical location, I accept that the event will be substituted as a webinar.


Please fill out the form below to get in touch.