Heléne Ös..." /> Heléne Östberg - Nordic Place Branding Conference
14th of June 2022
Host: Helsingborg, Greater Copenhagen Region
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Heléne Östberg

Heléne Östberg is a Brand and Innovation Manager at Tourism in Skåne.

 

In Skåne, we have decided that tourism should be part of the solution, not the problem. Tourism in Skåne’s brand and innovation work is about making a difference. It is not enough to talk about tourism creating employment and tax revenue.

Tourism can be a powerful tool in solving societal challenges and creating value for the local community, the environment and – of course – the visitor. But nothing happens by itself. We must dare to think and do something new. We must work systematically and together to maximize the benefits of tourism and minimize the negative footprints.

Heléne will talk about Skåne’s strategic roadmap with the vision: “Skåne – Where Tourism Matters” and give concrete examples of how Tourism in Skåne works with brand and open innovation to solve problems, influence and make a difference.

Watch this documentary to have a preview of the “Mission: Footprint” case.

 

 

 

Heléne Östberg,
Tourism in Skåne | Tourism, Brand and Innovation

Register

Registration for Nordic Place Branding Conference Helsingborg, Sweden. June 14th 2022.

Choose down below from different ticket options:

Regular ticket

450 €
(350 € with 2 or more tickets)

Includes:

  • Live access
  • Conference session on the 14th
  • Light breakfast on the 14th
  • Lunch on the 14th
  • Study visits on the 15th
  • A 2 year free access to NPBC Digital Library
  • Material to download (presentations, brochures, keynotes, etc.)
  • Registration to the newsletter: access to handbooks and publications
  • Networking, interviews, panels of discussion
Register here

Digital ticket

350 €

Includes:

  • Full streaming of talks
  • Material to download (presentations, brochures, keynotes, etc.)
  • A 2 year free access to NPBC Digital Library
  • Registration to the newsletter: access to handbooks and publications
  • Registration to online networking space
Register here

Streaming ticket

150 €

Includes:

  • Special discount for students and academics
  • Full streaming of talks
  • Material to download (presentations, brochures, keynotes, etc.)
  • Registration to the newsletter: access to handbooks and publications
Register here

Contact

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