Host this year: Oslo, Norway

Inga Hlín Pálsdóttir

Crisis management and sustainability: lessons from Iceland

Inga Hlín Pálsdóttir served as Director of Visit Iceland at Promote Iceland for a decade, experiencing several crises among the volcanic eruption of Eyjafjallajökull in 2010 and the economic collapse of 2008. Inga is currently a senior advisor with Future Place Leadership.”

Inga will be co-moderating the conference in 2020.

How can the tourism industry, public sector services or economic development activity be carried out when there is a crisis? What to do when things change over night? How to carry on when the problems are sustained over a long time? Iceland has experienced all of this and quite recently. Inga will tell you all about it, having been right in the middle of it all and working with the tourism sector.

An unforgiving environment

Iceland has faced many crises in recent years. Like in many places, COVID-19 left its mark. In 2010, the island’s volcanic eruption brought most of the European and transatlantic flights to a standstill. Interrupting people´s lives worldwide (read about the response here). This brought Iceland in the news, not always for the right reasons. And the ripples of the financial crisis from 2008 were still around.

Inga says that this is not the same crisis as with COVID19 but we will need to re-build our destinations around the world and to do so we need a lot of resilience, adaptability and patience as places and individuals and that is what she will be sharing as well as her focus on sustainability. Some of these insights have been written into a new handbook on Crisis Management in the Tourism Industry.

About the speaker 

Inga has been an integral part of branding and promotion for Iceland for over a decade and has been involved with all aspects of the tourism industry. She led the brand of Inspired by Iceland from its start in 2010 and was the Director of Visit Iceland (DMO) at Promote Iceland for a decade. She has also led successful changes for the brand of Iceland as a place and destination, both in crisis and in times of growth. Her main emphasis has been on stakeholder engagement, integrated marketing, sustainability, and responsibility in the industry.

Inga will talk about crisis management in the tourism sector and how to work with responsible, sustainable tourism in the future.


Inga Hlín Pálsdóttir,
Lessons from Iceland | Crisis management and sustainability


Register for the event by filling out the form below

450 € one person
350 € per person with 2 and more people

Price includes:
1) conference materials
2) lunch
3) a two year free access to Nordic Place Branding Digital Library – a collection of recorded presentations from NPBC presentations since 2019
4) “White Paper on Place Branding” by September.

Price excludes VAT.

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    I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled. Should the Covid-19 situation persist and the conference in Oslo on November 26th cannot be held in the physical location, I accept that the event will be substituted as a webinar.


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