Lykke Geisler Yakaboylu has worked in Greenland for 20 years and has taken part in the development of the national brand called “Greenland – a Pioneering Nation”.
1990’s: Greenland was presented through the eyes of Denmark – cute kids in national costumes, sled dog puppies and traditional kayaks through the work with Danish Advertising Agencies.
2010: Visit Greenland started changing the image of Greenland. Partly because the need to be creative … with less resources than what was in the past.
Today: The core Greenland narrative is about the relationship between nature and man. And the two central concepts are Powerful & Pioneering. How has this been put into practise?
Have a look at their video case.
Lykke will talk about how the brand of Greenland came to life with the help of stakeholders.