Lykke Geisler Yakaboylu has worked i..." /> Lykke Geisler Yakaboylu - Nordic Place Branding Conference
7 March 2018
Copenhagen, Denmark

Lykke Geisler Yakaboylu

Lykke Geisler Yakaboylu has worked in Greenland for 20 years and has taken part in the development of the national brand called “Greenland – a Pioneering Nation”.

1990’s: Greenland was presented through the eyes of Denmark – cute kids in national costumes, sled dog puppies and traditional kayaks through the work with Danish Advertising Agencies.

2010: Visit Greenland started changing the image of Greenland. Partly because the need to be creative … with less resources than what was in the past.

Today: The core Greenland narrative is about the relationship between nature and man. And the two central concepts are Powerful & Pioneering. How has this been put into practise?

Have a look at their video case.

Lykke will talk about how the brand of Greenland came to life with the help of stakeholders.

Lykke Geisler Yakaboylu,
Visit Greenland | Using values and stakeholders to create a brand of Greenland

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