Lykke Geisler Yakaboylu has worked i..." /> Lykke Geisler Yakaboylu - Nordic Place Branding Conference
2nd of April 2020
Oslo, Norway

Lykke Geisler Yakaboylu

Lykke Geisler Yakaboylu has worked in Greenland for 20 years and has taken part in the development of the national brand called “Greenland – a Pioneering Nation”.

1990’s: Greenland was presented through the eyes of Denmark – cute kids in national costumes, sled dog puppies and traditional kayaks through the work with Danish Advertising Agencies.

2010: Visit Greenland started changing the image of Greenland. Partly because the need to be creative … with less resources than what was in the past.

Today: The core Greenland narrative is about the relationship between nature and man. And the two central concepts are Powerful & Pioneering. How has this been put into practise?

Have a look at their video case.

Lykke will talk about how the brand of Greenland came to life with the help of stakeholders.

Lykke Geisler Yakaboylu,
Visit Greenland | Using values and stakeholders to create a brand of Greenland


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450 € or 350 € per person if 2 or more

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