The city of Helsingborg in Sweden has gone through a tourism and destination transformation over the last few years. With very high cost per contact, and limited means, the whole experience had to be re-designed from a traditional Tourist bureau approach, to a digital first approach.
In this process, partnership is a key element, both with citizens as well as businesses. Martin is the Chief Digital Officer of the city and has embarked on a co-operation with a digital bureau called ustwo, who will help the city of Helsingborg in the pursuit of the best physical-digital experience in the world.
Martin will talk about how to rethink and redesign the place experience with digital partnerships.