Moa Björnso..." /> Moa Björnson - Nordic Place Branding Conference
Host: Helsingborg, Sweden

Moa Björnson

Moa Björnson is an urban developer of Molobyen in Bodø, Norway

How do you create an identity of a place while planning it? Can temporary activity, participation and culture contribute to shaping a more sustainable city district? And how do you make sure that those who are involved in the early phases will recognise the end result?

Bodø is a 50 000 town on the coast of Northern Norway, above the Polar Circle. Nature is as beautiful as the weather is unforgiving, well most of the year. Bodø has managed to become the European Capital of Culture in 2024 and now the city and all its stakeholders are mobilizing to make the most out of that!  So when the municipality of Bodø together with three real estate owners  are developing a centrally located industrial harbour area into a new city district, culture plays an important part. 

With high ambitions on a circular economy, social sustainability energy and climate measures, Molobyen plans and visions are bold enough to make it fit into the company of existing high quality, progressive, forward-looking and human-centered developments in the Nordics and Europe.  


Place identity in the making

While the plans are yet at their early stages, the transformation has already started. On the existing brown-field former industrial harbour area, the local community has been successfully involved and taken onboard in creating temporary activity.

For example, an old industrial building now operates as a cultural house, a public-private co-working space is set up and the industrial buildings are continually being filled with activities. A model to test out what works and to create a more vivid district while planning and building it. 

Molobyen, Bodø
Molobyen, Bodø

What is more, public space and meeting places are always a vital part of any city. How to create this in a more intimate environment, where being outside can be challenging (but should really not be seen as such). The common living urban room, both inside and outside, has been taken into consideration. So have been the connections to the sea and the rest of the town.

In the past few years, Moa has been both living and working in Træna, an island of some 450 people, while at the same time traveling Scandinavia to take the stage in conferences to tell how to blow life into a small community far up north and how to put it on the map. Moa is now working part-time in Træna and part-time in Bodø with Molobyen. She is as passionate as she is capable of creating change and inspiring people to act together. 

Moa will talk about how to create a vibrant and sustainable Arctic city district with participation and an open-ended approach.

Moa Björnson,
Molobyen, Bodø | People, places and participation - How to create a vibrant city district while planning it


Register for the event by filling out the form below

450 € one person
350 € per person with 2 and more people

Price includes:
1) conference materials
2) lunch
3) a two year free access to Nordic Place Branding Digital Library – a collection of recorded presentations from NPBC presentations since 2019
4) “White Paper on Place Branding” by September.

Price excludes VAT.


    450 one person

    350 per person with 2 and more people. For larger delegations, please contact us.

    EARLY BIRD discount until January 31st: -20% per ticket.

    Price includes:

    1) access to presentations and networking

    2) a two year free access to Nordic Place Branding Digital Library - a collection of recorded presentations from NPBC presentations since 2019

    Price excludes VAT.

    Do you want to register more people to the conference?


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