With the recent shifts in user behavior due to the rise of mobile and social technologies, cities and territories are facing new challenges in effectively conveying their brand message to target better their key audiences. This is probably even truer as they try to reach consumers in international markets.
Nelly Gocheva is the Editorial Director of T Brand Studio International, the brand marketing unit of The New York Times. In Nelly’s talk, she’ll look at key digital trends and tactics in place marketing and branding that would help tourism promotion agencies, FDI and economic development boards, communication consultancies and place marketing teams to maximise consumer engagement online (and across markets). We’ll also learn how such organisations could connect better (and faster) with their audiences via quality multilingual content and bespoke multimedia programs.
Plus best practices in the media and marketing landscape in Europe and beyond, where place marketing teams have already used great storytelling and unique experiences to push further brand awareness and audience loyalty.
Nelly will talk about Place Branding: How to maximise global audience engagement with your brand.