Motivating stakeholders in a place branding framework and creating win-win situations: Case Oslo.
Øyvind Såtvedt is the Managing Director of Oslo Region Alliance.
Oslo will be the world’s favourite compact city-region, because it is pioneering, enriching and real, and the best is yet to come.
These words are based on the award winning Oslo Region Brand Management strategy, recognised for its strategic and stakeholder management approach. Oslo knows place branding and has been able to involve stakeholders, create a structure and articulate a very ambitious approach to what the city and region is about, how is it seen internationally and how it wants to be seen internationally.
Oslo Region Alliance is a voluntary cooperation between 69 municipalities and 2 regions. The aim is to strengthen the Oslo region as a competitive and sustainable region in Europe. The Oslo Region Alliance cooperates closely with Oslo Business Region, VisitOSLO and several other stakeholders. The idea is that initiating a multitude of projects telling the story of Oslo, will give the city and region the recognition it deserves, and help attract talent, investment, visitors and partnerships.
Working with stakeholders
How has the Oslo Region managed to motivate collaboration with stakeholders private and public? Why should they care for a grand vision of the larger Oslo region? Why and how should they invest the time? These are some of the critical questions that Oslo is dealing with every day. It is never-ending ongoing hard work. But it has borne fruit: a future vision they have articulated for Oslo has already come alive with the European Green Capital 2019.
Øyvind will talk about how to motivate stakeholders within a place branding framework and how it can create win-win situations.