Host this year: Oslo, Norway

Petra Weslien

Petra is the Chief People Officer at Truecaller, a Stockholm based tech company with a global reach.

Truecaller is a mobile app that tells you who is calling you. This can be used to enchance trust when calling and receiving calls globally, have a call-blocking functionality and social media integration to keep the phonebook up-to-date with pictures and birthdays.

It has over 100 million daily users in USA, Europe, India and Asia.

Truecaller is a part of the Stockholm tech ecosystem and needs its share of highly skilled international talent. It co-operates with Stockholm in the A Woman’s Place programme and has been qualified as a good place for women – and thus everybody – to work at alongside with Spotify, Ericsson, iZettle and others.

Petra will talk about how a company can benefit from co-operation with a city and how a place brand  boost an employer brand.



Petra Weslien,
Truecaller | How does a company benefit from city branding


Register for the event by filling out the form below

450 € one person
350 € per person with 2 and more people

Price includes:
1) conference materials
2) lunch
3) a two year free access to Nordic Place Branding Digital Library – a collection of recorded presentations from NPBC presentations since 2019
4) “White Paper on Place Branding” by September.

Price excludes VAT.

    Do you want to register more people to the conference?


    I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled. Should the Covid-19 situation persist and the conference in Oslo on November 26th cannot be held in the physical location, I accept that the event will be substituted as a webinar.


    Please fill out the form below to get in touch.