3rd of April 2019
Stockholm, Sweden
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Ramon Marrades

La Marina de València in Spain represents the transformation of Valencia’s obsolete and underused waterfront into an inclusive public space open to everyone.  In the first decade of this century it invested € 500 mln to its renewed waterfront – and there were less people and economic activity as a result of that.
 
From 2016, by the power of smaller-scale interventions and civic participation, focusing on the uses and programming of public spaces, the area was transformed once again.
 
The results: an 80% increase in visitors and a 62% increase in revenue in just two years. There were several innovation interventions, from footfall tracking sensors, smart bench, clean energy to sustainable mobility experiments – and they were backed by powerful social media outreach, which allowed them to open new channels of communication with stakeholders.
 
Ramon will talk about how make public spaces attractive and profitable in a measurable and financially beneficial way.

Ramon Marrades,
La Marina de Valencia, Spain | Making a city more attractive and profitable – the Valencia case

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450 € or 350 € per person if 2 or more

I accept that the registration is binding. Participant name(s) can be changed, but ticket(s) cannot be cancelled.