2nd of April 2020
Oslo, Norway

Place branding innovation at best: Faroe Islands

How do you keep on innovating once you have already done great, absolutely viral stuff? Pause for thought and close the island for maintenance: that is exactly what Faroe Islands did in February as their latest innovation. As the Guardian reports: #Faroe Islands will be closed to tourists – except 100 volunteers – for a weekend in April as part of a campaign to promote tourism and sustainability. The idea (more information at preservefaroeislands.com) is that tourists and locals collaborate on marking paths, creating signs and improving access to beauty spots that have become a success on Instagram.”

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